Visions partagées des parties prenantes sur le futur de la compétitivité mondiale de l’industrie du vin

French wine industry experts have provided a prospective on the competitiveness of major wine-producing countries in the global wine market in 2035. The method adapts the SEMA processes using a combinatorial algorithm. The experts illustrated the Polarized, Natural, Technological and Oligopolistic scenarios, and positioned the producing countries according to their perceived competitiveness. This approach qualitatively complements the forecasts of the wine industry economic models.