Objectivization of the quality of industrial dairy products by consumers in Senegal

In the context of an evolving demand for dairy products in Senegal, this article seeks to capture consumers' penchant for local milk, which is a key asset for local herders. Through a qualitative analysis, it shows that local milk can gain a major place in the industry, since consumers attribute particular value to the fact that industrial products, considered safe from a food safety point of view, are also a symbol of local identity.