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Laotian consumer perceptions of rice quality
Insights from a conjoint analysis

  • Publication type: Journal article
  • Journal: Systèmes alimentaires / Food Systems
    2018, n° 3
    . varia
  • Authors: Chialue (Lytoua), Moustier (Paule), Manivong (Phengkhouane)
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  • Abstract: To assess the main factors influencing Laotian urban consumers’ perception of rice quality, a conjoint analysis was conducted based on surveys of 300 consumers in 2010. Retailing points and organic certification have a major influence. The preferred retailing point for these attributes is the wet market, followed by minimarts then mobile vendors. Improving organic certification systems and maintaining traditional markets alongside minimarts are recommended.
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  • Pages: 61 to 87
  • Journal: Food systems, n° 3

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  • ISBN: 978-2-406-08722-9
  • ISSN: 2555-0411
  • DOI: 10.15122/isbn.978-2-406-08722-9.p.0061
  • Publisher: Classiques Garnier
  • Online parution: 12-10-2018
  • Periodicity: Annual
  • Language: English
  • Keywords: Consumer, food quality, retail outlet, conjoint analys
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