Towards a better understanding of space allocation strategies of terroir products in grocery stores

This article explores the space allocation strategies for terroir products in grocery stores. The results confirm the existence of the three kinds of allocations identified in the literature: on a dedicated shelf, on the shelves of their products categories, and double allocation. Moreover, our research suggests that determinants, objectives and constraints related to the space allocation decision are impacted by the branding strategy, store format and terroir products category.