This article focuses on factors that encourage farmers to sell their production directly to consumers. Based on data from the Farm Accountancy Data Network 2006–2014, we establish profiles of direct selling farms. They are smaller and propose an increased range of produce compared to other farms. Beyond sectorial differences, their common feature is the use of fewer pesticides, which is consistent with the quality signal sent to consumers. Implications in terms of public policy are suggested.
CLIL theme: 3306 -- SCIENCES ÉCONOMIQUES -- Économie de la mondialisation et du développement
ISBN:978-2-406-07196-9
EAN:9782406071969
ISSN: 2555-0411
DOI: 10.15122/isbn.978-2-406-07196-9.p.0115
Publisher: Classiques Garnier
Online publication: 11-17-2017
Periodicity: Annual
Language: English
Keyword: Direct marketing, sustainable agriculture, agricultural accounting, France, panel data