How does media attention on agri-food issues steer corporate social reporting? The case of Bonduelle

The object of this article is to examine the contribution of media-agenda-setting theory to the study of societal business reporting. A monograph on the company Bonduelle was created over the course of 10 years. Comparison of press articles dealing with specific societal issues in the agrifood sector with the societal reporting by Bonduelle shows their general convergence but also indicates differentiated communication strategies.