Terminology and political and citizen communication The political marketing, a clash of cultures?
- Publication type: Journal article
- Journal: Les Cahiers du dictionnaire
2020, n° 12. Dictionnaire et démocratie. Dictionnaire et enfer - Authors: Lauginie (Jean, Marcel)
- Pages: 171 to 184
- Journal: Dictionary Studies
After studying the effectiveness of the terminological theory in France for micro-decisions, with marketing (Cahiers du dictionnaire n° 11), what about the macro-decisions where communication is essential, political marketing being one of the aspects?
- CLIL theme: 3147 -- SCIENCES HUMAINES ET SOCIALES, LETTRES -- Lettres et Sciences du langage -- Linguistique, Sciences du langage
- ISBN: 978-2-406-11316-4
- EAN: 9782406113164
- ISSN: 2262-0419
- DOI: 10.15122/isbn.978-2-406-11316-4.p.0171
- Publisher: Classiques Garnier
- Online publication: 01-18-2021
- Periodicity: Annual
- Language: French
- Keyword: Terminological science, democracy, macrodecision, communication, political campaign, marketing
