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Marie-Antoinette, icône suprême du marketing au xxie siècle

  • Publication type: Article from a collective work
  • Collective work: La Révolution française et le monde d’aujourd’hui. Mythologies contemporaines
  • Author: Polanz (Dorothée)
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  • Abstract: Since the release of Sofia Coppola’s film Marie Antoinette in 2006, the image of the French queen has become a major merchandizing item. From luxurious, limited-edition objects to mass produced junk, either serious or silly (the “ejector head” figurines), Halloween costumes or makeup have raised Marie-Antoinette to the status of an easily recognizable, highly stylized international superstar, although this vast commercial production is not systematically based on a consistent point of reference.
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  • Pages: 345 to 358
  • ISBN: 978-2-8124-2556-1
  • ISSN: 2103-5636
  • DOI: 10.15122/isbn.978-2-8124-2558-5.p.0345
  • Publisher: Classiques Garnier
  • Collection / Journal: Encounters, n° 74
  • Subcollection: Le dix-huitième siècle, n° 6
  • Parution date: 03-26-2014
  • Last edition: 2014
  • Language: French

  • Article from a collective work: Previous 21/33 Next

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