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La publicité impériale
L’image de Napoléon dans la publicité entre 2000 et 2011

  • Publication type: Article from a collective work
  • Collective work: La Révolution française et le monde d’aujourd’hui. Mythologies contemporaines
  • Author: Buclon (Romain)
  • Abstract: Although images of Napoleon Bonaparte evolve considerably over the various periods of his life, television advertisements have seemingly adopted a more static view of the Emperor: the stereotypical Napoleon is represented as an emperor, with his hand in his jacket, a hat on his head, and donning his military suit and grey redingote. That being said the way in which Napoleon is represented differs by country: whereas French advertisements tend to respect his image, Anglo-Saxons advertisers tend to make a mockery of him, placing him in some unconventional situations. Napoleon also takes Clio’s place in advertisements as a visual representative of History even if it means explaining History with humor as is the case in certain advertisements today.
  • Pages: 307 to 319
  • Last edition: 2014
  • Collection: Encounters, n° 74
  • Subcollection: The eighteenth century, n° 6

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  • ISBN: 978-2-8124-2558-5
  • ISSN: 2261-1851
  • DOI: 10.15122/isbn.978-2-8124-2558-5.p.0307
  • Publisher: Classiques Garnier
  • Digital parution date numérique: 05-06-2014
  • Language: French
Availability: Temporarily unavailable Out of print
Regular Price: 2.00 €
Support: Digital
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