The collective ethos is the image that a plural organization constructs of itself in its discourse in order to ensure its efficacy. Through a detailed theoretical analysis and an investigation of specific examples, this work explores the various political, promotional, artistic, and other uses of the collective ethos.
CLIL theme: 3154 -- SCIENCES HUMAINES ET SOCIALES, LETTRES -- Lettres et Sciences du langage -- Linguistique, Sciences du langage -- Stylistique et analyse du discours, esthétique
ISBN:978-2-406-11202-0
EAN:9782406112020
ISSN: 2103-5636
DOI: 10.48611/isbn.978-2-406-11204-4
Publisher: Classiques Garnier
Online publication: 05-26-2021
Language: French
Keyword: Linguistique, analyse du discours, rhétorique, argumentation, littérature, sciences de la communication, sociologie, sciences politiques
