TY  - EBOOK
TI  - Ethos collectif et identités sociales
T3  - Rhetoric, style, semiotics, n° 8 in Rencontres
M1  - 503
DO  - 10.48611/isbn.978-2-406-11204-4
SN  - 978-2-406-11202-0
SP  - 220
AB  - The collective ethos is the image that a plural organization constructs of itself in its discourse in order to ensure its efficacy. Through a detailed theoretical analysis and an investigation of specific examples, this work explores the various political, promotional, artistic, and other uses of the collective ethos.
PY  - 2021
DA  - 2021/05/26
DP  - Classiques Garnier
PB  - Classiques Garnier
CY  - Paris
KW  - Linguistique, analyse du discours, rhétorique, argumentation, littérature, sciences de la communication, sociologie, sciences politiques
LA  - fre
UR  - https://classiques-garnier.com/ethos-collectif-et-identites-sociales-en.html
Y2  - 2024/05/17
ER  -