Subjective enunciation and the pretense of intimacy on YouTube The case of ASMR
- Publication type: Journal article
- Journal: Études digitales
2019 – 1, n° 7. Youtoubeurs, youtubeuses : inventions subjectives - Authors: Mathy (Adrien), Fanouillère (Jean-Baptiste)
- Pages: 49 to 62
- Journal: Digital Studies
This article studies the subjective enunciation that characterizes YouTube, using the example of ASMR (Autonomous Sensory Meridian Response) videos. The analysis of this practice, insofar as it is presented on YouTube, allows us to demonstrate that, beyond providing pleasant audiovisual stimuli, these videos offer the viewer a pretense of intimacy. The unique scenography of these videos constructs a form of subjective enunciation that is specific to YouTube.
- CLIL theme: 3157 -- SCIENCES HUMAINES ET SOCIALES, LETTRES -- Lettres et Sciences du langage -- Sciences de l'information et de la communication
- ISBN: 978-2-406-10419-3
- EAN: 9782406104193
- ISSN: 2497-1650
- DOI: 10.15122/isbn.978-2-406-10419-3.p.0049
- Publisher: Classiques Garnier
- Online publication: 04-01-2020
- Periodicity: Biannual
- Language: French
- Keyword: ASMR, pretense, intimacy, sensation, YouTube
