When committed cinema makes you want to act From individual acts to entrepreneurial actions driven by the documentary Demain

The exemplary success of the documentary Demain and the numerous actions it has inspired justify approaching it as an intrinsic case study. The aim of the research is to study the entrepreneurial dynamics impelled by the documentary and to study to what extent it can be considered as an exogenous trigger for the entrepreneurial behavior of the spectators (Krueger & Carsrud, 1993).