Is the mission-driven company doomed to be an island in the icy lake of the business world?

Some presentations of the Danone case have pitted a CSR leader against shareholders obsessed with maximising shareholder value. As a result, the company with a mission would be condemned by the cynicism of business practice. The reality is more complex. Moreover, the mission-driven company is presented as a legitimate innovation by some and as a mystification by others. This brings us back to the question of the instrumentalisation of CSR through a logic of fairwashing. The law and legal engineering offer solutions for sanctioning a hiatus within a company with a mission between the virtue displayed and the vice unmasked.