This illustrated volume masterfully demonstrates the powerful but supposedly unnatural links between literature and advertising. Their mutual enabling has proved to be transgressive: the worlds of art and commerce have often appeared to be “fraternal enemies,” while since the nineteenth century and the development of advertising they have openly frequented each other, provoked each other, and collaborated, stimulated by a large number of authors.
CLIL theme: 4027 -- SCIENCES HUMAINES ET SOCIALES, LETTRES -- Lettres et Sciences du langage -- Lettres -- Etudes littéraires générales et thématiques