Terminology and political and citizen communication - The political marketing, a clash of cultures?

Terminology and political and citizen communication The political marketing, a clash of cultures?

Publication type: Journal article
Journal: Les Cahiers du dictionnaire
2020, n° 12. Dictionnaire et démocratie. Dictionnaire et enfer
Authors: Lauginie (Jean, Marcel)
Abstract: After studying the effectiveness of the terminological theory in France for micro-decisions, with marketing (Cahiers du dictionnaire n° 11), what about the macro-decisions where communication is essential, political marketing being one of the aspects?
Pages: 171 to 184
Journal: Dictionary Studies
CLIL theme: 3147 -- SCIENCES HUMAINES ET SOCIALES, LETTRES -- Lettres et Sciences du langage -- Linguistique, Sciences du langage
EAN: 9782406113164
ISBN: 978-2-406-11316-4
ISSN: 2262-0419
DOI: 10.15122/isbn.978-2-406-11316-4.p.0171
Publisher: Classiques Garnier
Online publication: 01-18-2021
Periodicity: Annual
Language: French
Keyword: Terminological science, democracy, macrodecision, communication, political campaign, marketing