Modern luxury includes mass-produced goods. On the basis of old innovations, mainly developed by the Champagne industry and French fashion, new luxury groups have overcome the contradiction between the luxury status of goods and industrial mass production. They have invented a new supply model (the luxury tree) centered on the management of heritages. This paper analyzes the main specificities of this productive and business model.
CLIL theme: 3306 -- SCIENCES ÉCONOMIQUES -- Économie de la mondialisation et du développement
ISBN:978-2-406-11904-3
EAN:9782406119043
ISSN: 2801-0620
DOI: 10.48611/isbn.978-2-406-11904-3.p.0051
Publisher: Classiques Garnier
Online publication: 07-28-2021
Periodicity: Biannual
Language: English
Keyword: mass luxury, heritages, creativity, French luxury model