TY  - EJOUR
A1  - Gbetchi, Komlanvi Elom
A1  - Perrigot, Rozenn
TI  - A multi-channel strategy involving street trade and supermarket/hypermarket trade in West African countries - The case study of Fan Milk
T2  - Systèmes alimentaires / Food Systems 2020, n° 5. varia
JO  - Systèmes alimentaires / Food Systems (ISSN 2555-0411), 5, 2020
DO  - 10.15122/isbn.978-2-406-11062-0.p.0111
SN  - 2555-0411
SP  - 111
EP  - 131
AB  - In this paper, we examine a specific multi-channel strategy by exploring the following research question: “How can street trade (traditional in West Africa) and mass distribution (more recent) complement each other and also have an impact?”, through the case study of Fan Milk, a dairy-product retailer. The analysis of a series of 23 interviews with customers leads to the formulation of contributions to the literature and the practice.
PY  - 2020
DA  - 2020/11/18
DP  - Classiques Garnier
PB  - Classiques Garnier
CY  - Paris
KW  - street trade, mass distribution, multi-channel strategy, West Africa
LA  - fre
UR  - https://classiques-garnier.com/systemes-alimentaires-food-systems-2020-n-5-varia-a-multi-channel-strategy-involving-street-trade-and-supermarket-hypermarket-trade-in-west-african-countries.html
Y2  - 2024/07/03
ER  -