TY  - EJOUR
A1  - Lapassouse-Madrid, Catherine
A1  - Krémer, Florence
TI  - Direct distribution and value creation: the case of wine sales
T2  - Systèmes alimentaires / Food Systems 2016, n° 1. varia
JO  - Systèmes alimentaires / Food Systems (ISSN 2555-0411), 1, 2016
DO  - 10.15122/isbn.978-2-406-06863-1.p.0097
SN  - 2555-0411
SP  - 97
EP  - 119
AB  - This article is interested in the creation of value through a strategy of direct distribution for small agrifood businesses. Faced with the producer’s difficulty in thinking of an effective way to distribute, the notion of “business model” is used as a framework to give structure to the contributions from channel theory and evaluate a distribution strategy. Based on the case of two winemakers, empirical analysis sheds light on how they choose to distribute.
PY  - 2017
DA  - 2017/05/24
DP  - Classiques Garnier
PB  - Classiques Garnier
CY  - Paris
KW  - Marketing, distribution, business models, wine
LA  - fre
UR  - https://classiques-garnier.com/systemes-alimentaires-food-systems-2016-n-1-varia-direct-distribution-and-value-creation-the-case-of-wine-sales.html
Y2  - 2024/07/03
ER  -