TY  - EJOUR
A1  - Michel, Marion
TI  - "My Job: Sustainable Content Creator” - Ecoresponsible Prescription Professionalization at Stake on Social Network Sites
T2  - Socio-économie du travail - Aux frontières du travail et de l’emploi. Déplacements et recompositions dans les pays du Nord 2022 – 1, n° 11. varia
JO  - Socio-économie du travail (ISSN 2555-039X), 11, 2022 – 1
DO  - 10.48611/isbn.978-2-406-14894-4.p.0095
SN  - 2555-039X
SP  - 95
EP  - 128
AB  - On social network sites, new forms of prescriptions emerge in which an individual entrepreneur called “content creator” promotes a product to his audience for a fee. Ecology is concerned by online prescription and its militant trait modifies market practices. Using online ethnography, web scraping and semi conductive interviews, we aim to study how environmental aspects create moral conflicts about the definition of the activity. We argue that environmental justification is mobilized differently depending of the actor using it. Although firms and audience criticize the commodification and the remuneration of a militant activity, content creators latter organize themselves in order to promote their activity as a profession, based on a work ethic and ecoresponsible practices.
PY  - 2023
DA  - 2023/05/10
DP  - Classiques Garnier
PB  - Classiques Garnier
CY  - Paris
KW  - ecology, professionalization, social network, merchant prescription, influential
LA  - fre
UR  - https://classiques-garnier.com/socio-economie-du-travail-2022-1-aux-frontieres-du-travail-et-de-l-emploi-deplacements-et-recompositions-dans-les-pays-du-nord-n-11-varia-my-job-sustainable-content-creator.html
Y2  - 2024/06/01
ER  -