TY  - EJOUR
A1  - Tallarico, Giovanni
A1  - Humbley, John
TI  - What kind of neology for enotourism? - Comparing French and Italian strategies
T2  - Neologica 2020, n° 14. Perception, réception et jugement des néologismes
JO  - Neologica (ISSN 2262-0354), 14, 2020
DO  - 10.15122/isbn.978-2-406-10571-8.p.0203
SN  - 2262-0354
SP  - 203
EP  - 223
AB  - Neology is an integral part of the emerging field of wine tourism in France and Italy. Winemaking terms are posited as the traditional basis of the vocabulary, whereas the new words are those connected with its adaptation to tourism and marketing. The economic model is the Californian winery, resulting in a predominantly anglicized neology, in particular in Italian. The different strategies adopted in both countries are analysed and contrastive features identified.
PY  - 2020
DA  - 2020/07/16
DP  - Classiques Garnier
PB  - Classiques Garnier
CY  - Paris
KW  - Neology, wine tourism, marketing, contrastive features, marketing
LA  - fre
UR  - https://classiques-garnier.com/neologica-2020-n-14-perception-reception-et-jugement-des-neologismes-what-kind-of-neology-for-enotourism.html
Y2  - 2024/07/17
ER  -