TY  - ECHAP
A1  - Equoy-Hutin, Séverine
TI  - La publicité Au cœur de l’Histoire (Europe 1) - Circulation d’énoncés mémoriels et dynamique du radiophonique
T3  - Rencontres
M1  - 344
DO  - 10.15122/isbn.978-2-406-07427-4.p.0251
SN  - 978-2-406-07427-4
SP  - 251
EP  - 266
AB  - In the field of the mediatization of history, this paper studies how advertising statements participate in social history. It analyses an episode of the radio program “In the heart of the History” (Europe 1) dedicated to the “Cult Brands and Advertisement” and examines the mobilising modalities of advertising statements to show that the mediation of historic knowledge is based on the ways reported memory statements circulate.
PY  - 2018
DA  - 2018/06/20
DP  - Classiques Garnier
PB  - Classiques Garnier
CY  - Paris
LA  - fre
UR  - https://classiques-garnier.com/le-discours-rapporte-temporalite-histoire-memoire-et-patrimoine-discursif-la-publicite-au-coeur-de-l-histoire-europe-1-en.html
Y2  - 2024/07/17
ER  -