TY  - ECHAP
TI  - Marie-Antoinette, icône suprême du marketing au xxie siècle
T3  - The eighteenth century, n° 6
DO  - 10.15122/isbn.978-2-8124-2558-5.p.0345
SN  - 978-2-8124-2558-5
AB  - Since the release of Sofia Coppola’s film Marie Antoinette in 2006, the image of the French queen has become a major merchandizing item. From luxurious, limited-edition objects to mass produced junk, either serious or silly (the “ejector head” figurines), Halloween costumes or makeup have raised Marie-Antoinette to the status of an easily recognizable, highly stylized international superstar, although this vast commercial production is not systematically based on a consistent point of reference.
PY  - 2014
DA  - 2014/03/26
DP  - Classiques Garnier
PB  - Classiques Garnier
Y2  - 2024/07/12
ER  -