TY  - EJOUR
A1  - Paché, Gilles
TI  - L’industrie du divertissement après la pandémie de Covid-19 - D’un « cinéma de massification » à un « cinéma de précision » ?
T2  - European Review of Service Economics and Management - Revue européenne d’économie et management des services 2023 – 1, n° 15. varia
JO  - European Review of Service Economics and Management (ISSN 2555-0284), 15, 2023 – 1
DO  - 10.48611/isbn.978-2-406-15800-4.p.0137
SN  - 2555-0284
SP  - 137
EP  - 148
AB  - The Covid-19 pandemic has affected many industries, which have suffered a sharp decline in demand. However, this pandemic also appears to be an indicator of economic and social phenomena with long-standing roots. This is the case for movie theaters as part of the entertainment industry. They are going through a deep crisis, particularly in France, with a lasting drop in attendance. The viewpoint proposes a reading of the crisis in reference to the one experienced by the hypermarket retail format, attacked by the Internet and convenience stores, which symbolize a precision commerce. The proposed parallel highlights the emergence of a precision cinema through streaming platforms, to which movie theaters must respond by initiating experiential and immersive approaches.
PY  - 2023
DA  - 2023/10/31
DP  - Classiques Garnier
PB  - Classiques Garnier
CY  - Paris
KW  - experience, massification cinema, movie theaters, precision cinema, streaming platforms
LA  - eng
UR  - https://classiques-garnier.com/european-review-of-service-economics-and-management-2023-1-revue-europeenne-d-economie-et-management-des-services-n-15-varia-l-industrie-du-divertissement-apres-la-pandemie-de-covid-19.html
Y2  - 2024/06/01
ER  -