TY  - EJOUR
A1  - Gafa, Yao
TI  - The role of product service offering in the relationship between market orientation and business performance in repair services shops
T2  - European Review of Service Economics and Management - Revue européenne d’économie et management des services 2022 – 2, n° 14. varia
JO  - European Review of Service Economics and Management (ISSN 2555-0284), 14, 2022 – 2
DO  - 10.48611/isbn.978-2-406-14630-8.p.0043
SN  - 2555-0284
SP  - 43
EP  - 71
AB  - The main objective of this article is to analyze the impact of market orientation on business performance in repair shops and to establish the mediating role of the service offer around the product (repair). The article is based on a qualitative study carried out with 23 repair shop managers in Togo, complemented by a quantitative study based on a questionnaire administrated to 426 managers. The method of structural equations with the AMOS software and the model of Baron and Kenny (1986) were used to analyze the data and to test of the direct and indirect link between market orientation and business performance. The results show that market orientation positively influences business performance and that the service offering around the repair partially mediates this relationship.
PY  - 2023
DA  - 2023/03/01
DP  - Classiques Garnier
PB  - Classiques Garnier
CY  - Paris
KW  - market orientation, business performance, workshop, repair service, mediation
LA  - fre
UR  - https://classiques-garnier.com/european-review-of-service-economics-and-management-2022-2-revue-europeenne-d-economie-et-management-des-services-n-14-varia-the-role-of-product-service-offering-in-the-relationship-between-market-orientation-and-business-performance-in-rep.html
Y2  - 2024/05/20
ER  -