TY  - EJOUR
A1  - Rémond, François
TI  - The Most Pleasant Theatre... - Rhetoric of the Theatre Poster in the Seventeenth Century
T2  - European Drama and Performance Studies 2022 – 1, n° 18. Molière and After. Aspects of the Theatrical Enterprise in 17th- and 18th-Century France
JO  - European Drama and Performance Studies (ISSN 2045-8541), 18, 2022 – 1
DO  - 10.48611/isbn.978-2-406-12918-9.p.0279
SN  - 2045-8541
SP  - 279
EP  - 306
AB  - Based on a survey of forty-five items surviving from the French 17th century, this article aims to study the promotional strategies employed in theatre posters of the era. Transcending the classical rhetorical tradition in which it they have their origins, these employ devices specific to cultural advertising to establish, through writing, a privileged link between the troupe and its potential spectators.
PY  - 2022
DA  - 2022/03/16
DP  - Classiques Garnier
PB  - Classiques Garnier
CY  - Paris
KW  - communication, advertising, orator, eloquence, audience, troupes, ephemera, argumentation, competition, entertainment industry
LA  - fre
UR  - https://classiques-garnier.com/european-drama-and-performance-studies-2022-1-n-18-moliere-and-after-aspects-of-the-theatrical-enterprise-in-17th-and-18th-century-france-the-most-pleasant-theatre.html
Y2  - 2024/05/18
ER  -