TY - EJOUR A1 - Mvele, Sigismond Hervey TI - The heresies of CSR in the African context - An analysis through the lens of SMEs T2 - Entreprise & Société 2021 – 2, n° 10. varia JO - Entreprise & Société (ISSN 2554-9626), 10, 2021 – 2 DO - 10.48611/isbn.978-2-406-12698-0.p.0155 SN - 2554-9626 SP - 155 EP - 176 AB - The objective of this study is to highlight the conception and interpretation of corporate social responsibility (CSR) in very small enterprises (VSEs) in a specific cultural environment representative of most African countries. The exploratory analysis revealed four profiles of leaders: the orthodox, the heretics, the semi-heretics-C and the semi-heretics-I. On the basis of these results, it would be possible to consider, depending on the managerial situation and culture, a CSR with African standards that favors "communitarianism" in the face of situational parameters PY - 2022 DA - 2022/01/19 DP - Classiques Garnier PB - Classiques Garnier CY - Paris KW - CSR, SME, African SME, Owner-Manager LA - fre UR - https://classiques-garnier.com/entreprise-societe-2021-2-n-10-varia-the-heresies-of-csr-in-the-african-context.html Y2 - 2024/07/11 ER -