TY  - EJOUR
A1  - Faure, Pascaline
TI  - La néologie commerciale - L’exemple des noms de médicaments
T2  - Cahiers de lexicologie 2018 – 2, n° 113. Néologie et noms propres
JO  - Cahiers de lexicologie (ISSN 2262-0346), 113, 2018 – 2
DO  - 10.15122/isbn.978-2-406-08791-5.p.0129
SN  - 2262-0346
SP  - 129
EP  - 144
AB  - Nowadays, within a market where thousands of products coexist, the name of a drug has to be memorable. This article draws a typology of the main morphosemantic processes that are used in creating neologisms for brand-name drugs over three centuries. This analysis demonstrates that the pharmaceutical industry contravenes the rules established by the Food and Drug Administration (FDA) in proposing names with a high symbolic evocation.
PY  - 2018
DA  - 2018/12/26
DP  - Classiques Garnier
PB  - Classiques Garnier
CY  - Paris
KW  - Neology, commercial onomastics, brand-name drug, phonosemantics, marketing
LA  - fre
UR  - https://classiques-garnier.com/cahiers-de-lexicologie-2018-2-n-113-neologie-et-noms-propres-la-neologie-commerciale-en.html
Y2  - 2024/07/17
ER  -