TY  - EJOUR
A1  - Altmanova, Jana
TI  - Créativité néologique et dénomination des services de transport - Entre transparence sémantique et originalité
T2  - Cahiers de lexicologie 2018 – 2, n° 113. Néologie et noms propres
JO  - Cahiers de lexicologie (ISSN 2262-0346), 113, 2018 – 2
DO  - 10.15122/isbn.978-2-406-08791-5.p.0145
SN  - 2262-0346
SP  - 145
EP  - 161
AB  - This paper examines the connection between neological creativity and naming. These connections appear particularly close in the field of transport services, whose trade names essentially draw on the morphosemantic material of the language, thus revealing continuous interaction between the transparency of the reference (strategically sought after in the field of services) and the originality of the trade name (required by marketing).
PY  - 2018
DA  - 2018/12/26
DP  - Classiques Garnier
PB  - Classiques Garnier
CY  - Paris
KW  - Neology, proper name, name of service, referentiality, significance, transport
LA  - fre
UR  - https://classiques-garnier.com/cahiers-de-lexicologie-2018-2-n-113-neologie-et-noms-propres-creativite-neologique-et-denomination-des-services-de-transport-en.html
Y2  - 2024/07/17
ER  -