Abstract: This paper aims at shedding light on persuasion from a not very known text by Perelman whose intuitions will be developed by going back to Aristotle as to envisaging persuasion from the standpoint of practical reason as a technè, i.e. a rational and artisanal technique.
CLIL theme: 3154 -- SCIENCES HUMAINES ET SOCIALES, LETTRES -- Lettres et Sciences du langage -- Linguistique, Sciences du langage -- Stylistique et analyse du discours, esthétique
