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Classiques Garnier

Mobile money and the adoption of e-commerce by firms in Cameroon

  • Publication type: Journal article
  • Journal: European Review of Service Economics and Management Revue européenne d’économie et management des services
    2023 – 1, n° 15
    . varia
  • Author: Mpabe Bodjongo (Mathieu Juliot)
  • Abstract: The aim of this article is to examine the role of mobile money in the adoption of e-commerce by firms in Cameroon. The analysis focuses on a sample of 145 439 firms, taken from the 2nd General Business Census (INS, 2018). Results obtained using probit with multinomial logit selection bias correction, reveal that mobile money stimulates e-commerce adoption among firms. In addition, firm size, level of education and improved institutional environment also significantly boost e-commerce.
  • Pages: 53 to 95
  • Journal: European Review of Service Economics and Management
  • CLIL theme: 3306 -- SCIENCES ÉCONOMIQUES -- Économie de la mondialisation et du développement
  • EAN: 9782406158004
  • ISBN: 978-2-406-15800-4
  • ISSN: 2555-0284
  • DOI: 10.48611/isbn.978-2-406-15800-4.p.0053
  • Publisher: Classiques Garnier
  • Online publication: 10-31-2023
  • Periodicity: Biannual
  • Language: French
  • Keyword: e-commerce, mobile money, firms, formal sector, informal sector