Le modèle du luxe français

• Journal: Économie appliquée
  2021 – 1. varia
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• Abstract: Modern luxury includes mass-produced goods. On the basis of old innovations, mainly developed by the Champagne industry and French fashion, new luxury groups have overcome the contradiction between the luxury status of goods and industrial mass production. They have invented a new supply model (the luxury tree) centered on the management of heritages. This paper analyzes the main specificities of this productive and business model.
• Number of pages: 193
• ISBN: 978-2-406-11904-3
• ISSN: 2801-0620
• DOI: 10.48611/isbn.978-2-406-11904-3.p.0051
• Publisher: Classiques Garnier
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• Keyword: mass luxury, heritages, creativity, French luxury model

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