The influence of social media on tourists’ behaviour Evidence from China

The fast development of social media have transformed all sectors of traditional tourism and the way in which tourists travel. In this paper, we investigate the factors that affect the influence of social media on tourists’ travel arrangements. Data from 445 respondents in China are collected. Based on IS success model and Expectation-Confirmation model, our results suggest that most of our hypotheses are supported. However, age and gender are two demographic features that affect our suggestions.