The sharing economy: What makes it attractive for consumers? A preliminary study in the context of hospitality services in France

This paper seeks to better understand what is at stake with the increasing “collaborative” consumption. It is focused on the consumer behaviour in hospitality services in France. Qualitative approaches are used. After mapping collaborative platforms operating in the field, few typical suppliers are selected and a “netnographic” approach is conducted: suppliers’ websites and dedicated blogs and forums where consumers share and discuss their experiences are compared using content analyses.